Ju'aalah dalam Multi Level Marketing: Studi Atas Marketing Plan MLM PT K-Link Indonesia

Multi-level Marketing - a Tool of Relationship Marketing

This paper aims to analyse the opportunity of using multi-level marketing (MLM) as a tool of relationship marketing. The research is firstly based on an analysis regarding the issues about the legality of MLM techniques in the context of EU and US regulation systems. The outcomes of this research stress the main characteristics of legal network marketing and how a person which wants to become i...

Multi-level Revenue Sharing for Viral Marketing

In this paper we present the design and analysis of revenue sharing schemes for viral marketing over social networks. The increasing need for monetizing social networks more effectively is causing social network platforms to look for alternatives to online behavioral targeting. Specifically, we turn to cooperative game theory and the Shapley value to design revenue sharing schemes to incentiviz...

Multi-level association rules for MP3P marketing strategies based on extensive marketing survey data

This study analyzes the purchase patterns of MPEG Audio Layer-3 Players (MP3) customers in Korea. Factor analysis, clustering, and association rules are used to find the purchase patterns of segmented groups. From our analysis, 7 major factors were identified: technique, business, stylishness, rationale, late adaptor, pragmatic propensity, and music. Based on these factors and demographic data,...

Ecommerce Marketing Plan By : Anastasia Kurdina

A Service Oriented Analytics Framework for Multi-Level Marketing Business

Today’s enterprises have accumulated vast amount of data and keep exploding by business activities. These datasets may contain potential undiscovered business strategies as a key basis of competition; underpin new waves of productivity growth, innovation, and consumer surplus. Data analysis is crucial in making managerial decisions. Although there are many Business Intelligence (BI) software of...